Even if you’re a professional real estate agent or a newbie, having the right real estate marketing strategy is very essential. Marketing is a huge platform that attracts new clients in order to grow your business. Real estate marketing is not a big challenge if you develop a clear marketing strategy to reach your potential homebuyers, you will soon see a rise in your clients.
Here are some of the best real estate marketing ideas that experts use to grow their businesses. Learn how you can incorporate some of these ideas into your own marketing plan to reach the audiences who buy and sell properties.
Build a Great Website
Nowadays most clients are surfing around the web to find the best agency to either purchase or sell their properties. The realtors with the best website will attract more buyers. By creating an informative website for your real estate brand you can strongly tell what you’re offering and what listings you have to the new clients.
When it comes to real estate marketing efforts, this is mandatory.
Lead generation is the most important factor for any real estate. So try to develop various lead generation via your own website. Include popups, or create a simple online form, such as a mortgage calculator. Having multiple landing pages on your website will improve your business.
Ask for Referrals & Give Referral Gifts
Referrals are the most cost-effective and successful marketing strategy for realtors. Referrals have a 30% higher close rate when compared to leads generated from other channels. If you’re an experienced agent you may know how to get leads and from whom to start with, like colleagues, family members, or friends, and ask former clients whom you have a great relationship with .
Developing relationships with other real estate agents is an effective strategy for real estate referral lead generation. If you receive referrals, send a gift no matter whether the referral closes a deal or not.
Start a Real Estate Blog
Creating a website alone is not enough for driving traffic, you have to run a blog on your website. This is one of the most effective real estate strategies to attract the clients online. Your content must be SEO-optimized so that your real estate business ranking will be high. If you have included a number of informational blogs on interesting real estate topics, new clients will start to trust you and they’ll see you as an expert.
Use Email Marketing
Email marketing is one of the best real estate marketing ideas.It will help to reach both the existing and new clients. Agents can use email to grow relationships with their clients and target the right buyers with the right communications. Using the right marketing tools you can target the right leads with the right content. This can lead to real estate sales with minimal effort.
Use Social media
Social media is a huge platform for marketing your business. There are lots of social media best practices that real estate agents can use to reach more potential buyers. Running paid promotions will be helpful to target more home buyers on social media. Posting about your local neighborhood, joining local neighborhood groups, and running local events can increase the value of your brand.
Video is one of the most important mediums for marketing online. Make highly effective videos and share them on social media.
Host a Virtual Event
Hosting an interesting virtual event is a great tactic to attract new prospects and reach a larger online community. Real estate webinars are easy to host, and these strategies will make you unique from others.
Try Out Online Staging
Virtual staging can create a huge impact to your real estate marketing plan, and it’s essential to try out in today’s highly digitalized world. Virtual staging of a property will attract the buyers, by the way, more buyers will be interested in the property. Creating a video of the property will work out more than just uploading a photo. It’s also the best idea to host an open house online, where you post a live video of your home.
Hire a professional photographer
High-quality photos or videos of your property will attract the audience, when your buyer is scrolling through the listings, you must stand out.
Schedule an Appointment
One of the best marketing tips for any real estate brand is the availability of easy to set up appointments and viewings with them.